Tara & Gabriel When From Hustling To Grow Their FB Group To Getting High-Quality Members Every Single Day And Make $280,000 In Sales

Pre-Facebook Ads Campaign  

Before we created the new ad campaign, we ran a full audit on their ad account. 

Some of the things we look at when running such audits include: 

Campaign Goal: Facebook gives preferential treatment / results to certain campaign objectives. We look to see if the client is leveraging some of these optimization elements to their advantage. 

Tracking / Pixel: We check what sort of data is “seasoning” the pixel and if this data is being used to further improve results. 

Cost Per Click & Click-Through Rate: These help us to fit between creative and targeting. 

We found out that the ad images that were used before were not designed to get attention in the news feed, so we decided to use a completely different approach, which involved not using the clients’ images.  

We also looked at the target audience and realized that we needed to go way more in depth.  

We also recognized the huge importance of building a warm retargeting audience that could later be leveraged.

After the ads audit, we went over the existing funnel to ensure the user experience was ready for conversions. And we discovered that it was not, so we decided to build the funnel from scratch.  

We then asked them to fill out our onboarding questionnaire so we could gather all the info we needed. Then we had a call to make sure everything was crystal clear before we started creating the campaign. 

The Campaign

Now that the funnel and the campaign had been properly assessed, it was time to launch the new funnel and go live with the new ads to get the right people for the launch and build the FB group at the same time. 

To speed things up for them, we implemented our proprietary system for adding the right people (aka, ideal clients) to BOTH a Facebook group and email list. 

We created everything from crafting the ad copy and images, installing the pixel, building their audience, to setting up the targeting.

The Hook 

For the first campaign, we used a “thriving in the midst of a global change” angle to address the people’s current and biggest challenge at that time.  

FB Ads Management 

Once we had all the pieces needed for a successful campaign, we launched the ads. Here are some of the things that we implemented to ensure the best results for the clients:

Split-Testing

We split-tested different versions of the ad copies, headlines, and images to see which would gain the lowest possible cost per lead. 

Reporting And Tracking

We provided weekly tracking and reporting on all relevant metrics.

Ongoing Optimization and Insights

We continuously analyzed and optimized the best-performing ads to capitalize on and scale out better-performing ads.

Yes, you need to take action if you want to get to the next level in your business. But you don’t need to work yourself into the ground.  

With the right strategy, you can have…   

• An email list that grows every single day with ideal, high-quality leads that will become new clients

• A group that grows every single day with new members who are eager to learn more and buy from you

• More time and freedom to do the things that you actually love to do, like amplifying your business while taking care of your family

Do you want the same strategy that we used for Tara and King Gabriel to be implemented in your business … so that you achieve your next-level impact and multi 5 or 6 figure launch in 30 days (without the hustle and grinding)?